In an astounding convergence of luxury, performance, and style, Bugatti, in collaboration with renowned designer Larry Sands, proudly presents Collection Two of its signature eyewear, making a grand entrance today at the celebrated SILMO show in Paris.
Imbued with the quintessential spirit of Bugatti, Collection Two gloriously showcases sleek, daring lines, robust contours, and meticulous details, reflecting the brand’s steadfast commitment to unparalleled excellence and precision.
The collection stands on the triumph of the Bugatti Collection One, which made its grand debut in Milan in February 2023. Comprising 16 expertly crafted styles, Collection Two encapsulates elements derived from Bugatti’s iconic hypersports cars – featuring notable details such as the striking red macaron emblem, precise laser-cut radiator grill designs, the iconic ‘EB’ logo, and the signature of Ettore Bugatti himself.
Crafted using opulent materials including 925 sterling silver, carbon fiber, Macassar ebony with inlays of mother of pearl, and grade 5 titanium, along with accents of 18K gold and black palladium, each piece in Bugatti’s new eyewear collection is scrupulously designed, exuding a unique, luxurious aesthetic, aligning with Bugatti’s relentless pursuit of perfection.
Wiebke Ståhl, Managing Director of Bugatti International, remarked on the unveiling: “Bugatti Eyewear Collection Two exemplifies innovation and leading-edge design, setting new standards in the eyewear industry. This fresh ensemble of eyewear, meticulously curated alongside Larry Sands, not only progresses but also enhances the influence of Bugatti Eyewear Collection One.”
She further emphasized: “We’ve ascended the aesthetic appeal of our pieces by incorporating scarce, top-tier materials, avant-garde methodologies, and pioneering designs, to craft distinctly timeless sunglasses that stand peerless in this domain. The collection profoundly encapsulates the rich, expansive essence of Bugatti vehicles. Each design element speaks volumes about the brand’s commitment to pushing existing boundaries.”
Larry Sands expressed his enthusiasm, stating: “Introducing our second luxury eyewear collection to the global stage at SILMO Paris 2023 is a thrilling moment. It authentically represents Bugatti’s values of luxury, elegance, and innovation. This collection emerges as a harmonious integration of design superiority, elite materials, and my artistic philosophy.”
He continued, “Our initial collection was merely the starting point. With double the styles, Bugatti Eyewear Collection Two offers something truly special for every connoisseur.”
SILMO, recognized as the premier global convergence of optical experts, fashion aficionados, and industry pioneers, offers an impeccable platform to display the innovative and future-forward concepts of the wider industry, making it the sublime venue to launch Bugatti Eyewear Collection Two.
Mirroring the style and structure of the new collection, Bugatti Eyewear’s booth at SILMO, stationed at Booth 7-E022 from September 29 to October 2, will not only spotlight the all-new Eyewear Collection Two but also feature a Bugatti Chiron1, serving as a visual testament to the brand’s fusion of luxury and performance.
