Hot on the heels of the Chrono “Club 100”, JORDI launches the new Swiss Icon Automatic Club 100, bringing its sleek good looks to boardroom and urban settings. Pure, understated and issued in a 100-piece limited edition, the Automatic Club 100 is a distinctive option for professionals with class, be they elegant businessmen, hardhitting lawyers or round the beat bankers.
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Showcasing mechanical horology Intended for an audience of connoisseurs and collectors, the new Swiss Icon Automatic Club 100 testifies to its strength of character by an alliance of stainless steel and 18K red gold.
It is equipped with a movement finely crafted in the Vallée de Joux and featuring an in-house oscillating weight, which can be admired through its sapphire crystal. The uncluttered chocolate-coloured dial with its six applied gold hour-markers is enhanced by a large date at 12 o’clock – a display option characteristing the other timepieces of the JORDI Swiss Icon collection, yet a rare feature in watchmaking as a whole. The date is set in a JORDI logo plate for clear impact and readability.
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The smooth and ergonomic pebble shape of the case is emphasized by the domedsapphire crystal with antireflective coating providing clear visibility of the dial. In the centre of the rotor, a rosette motif symbolising perpetual movement sets the perfect finishing touch to this selfwinding watch.
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Wrapping art around the wrist Designed by Ernst Oppliger, a contemporary paper-cut master, the “Swiss Horizon” strap is a work of art in its own right. Depicting a succession of Swiss landmarks, this dark brown genuine leather strap takes its owner on a trip from East to West giving this timepiece its unique identity. The upper section of the strap shows the Alpine skyline featuring Switzerland’s most renowned peaks such as the Matterhorn, the Weisshorn, the Pilatus, the Eiger, Mönch and Jungfrau. The lower section features typical, historical Swiss architecture including the Chapel Bridge in Lucerne, Chillon Castle on Lake Geneva, a typical Alpine wooden hut and a traditional Appenzell dwelling.
Striking the perfect balance between classic watchmaking and today’s fast-paced business world, between age-old artistry and contemporary design, the Swiss Icon Club 100 Automatic is the ideal watch for self-assured individuals who are proud to affirm their individuality.